Communications & Content Portfolio

Sandra
Wahito
Maina

Senior Communications & Content Strategist  ·  Global Health, Advocacy & Impact

5 years leading global communications for a health platform spanning 10 countries, connecting over 52,000 patients to critical care across 180 countries. I build content strategies that reach vulnerable communities, manage multi-country partner communications, and deliver measurable impact at scale.

5

"Sandra came to leadership with something she wasn't asked for a proposal on how to revamp our content strategy to boost organic inquiries. She didn't wait for a brief. She saw an opportunity, put a plan together, and brought it forward. That's the kind of ownership that moves a company forward."

— Ryan, CEO · My 1Health

52K+
Monthly organic users built from 7K
250+
Global media placements secured
10+
Countries, partner communications managed
Impact at a Glance
The numbers behind the work
66%
Revenue growth contribution through SEO-led content strategy and editorial pivots
90%
Increase in inbound patient inquiries through 200+ optimised articles, guides, and landing pages
$360K
Annual spend inefficiencies eliminated through strategic media and content spend restructuring
2x
MRR growth in 90 days through strategic content reallocation and audience acquisition
+ 100% month-on-month user growth
16+
Insurance partners with communications managed across Jordan, Nigeria, Indonesia, Bangladesh, Dubai, Ethiopia, Sierra Leone
52K
Patients reached across 180 countries, primarily families in under-resourced healthcare environments
30%
Increase in donor contributions at Hope Foundation in 6 months through impact-led digital fundraising
1,500+
Families reached through Polio Vaccine Awareness Initiative alongside healthcare teams and community leaders
What I Bring
Core Competencies
Communications Strategy Content & Impact Storytelling Campaign Management Media Relations Stakeholder Engagement Cross-Functional Leadership
Featured Work
Professional Experience
My 1Health
Content Strategist · May 2022 – Present · Global Health-Tech Platform · Nairobi, Kenya
🌍 10 Countries · 52K+ Patients

Led communications and content strategy for a global platform connecting patients, families with 350+ specialist hospitals across 10 countries. My 1Health grew from a Kenyan startup to an operation spanning East Africa, the GCC, South Asia, and the UK diaspora. Supported senior leadership in delivery of the global brand strategy while managing day-to-day execution across multiple simultaneous workstreams.

Scope & Responsibilities
  • Branding: Rebuilt full brand identity, tone of voice, and content architecture across 350+ hospital partners
  • Content: 200+ SEO-optimised articles, guides, and landing pages driving 90% increase in patient inquiries
  • Partnerships: Messaging alignment across Jordan, Nigeria, Indonesia, Bangladesh, Dubai, Ethiopia, Sierra Leone
  • Operations: Coordinated cross-functional teams across developers, patient support, and leadership globally
  • PR: 250+ global media placements; communications for 4+ new international market expansions
  • Internal Comms: Built content frameworks and brand guidelines used across all internal teams
  • Safeguarding: Applied development-sector standards protecting vulnerable patient identity and dignity
Strategy & Execution
  • Rebuilt the full communications architecture from the ground up; brand voice, content taxonomy, and patient-facing messaging
  • Developed audience-first SEO content strategy aligned to patient search intent across multiple healthcare specialities
  • Managed multi-country partner communications ensuring brand consistency across 16+ insurance and referral networks
  • Led communications rollout for AI Maya, My 1Health's AI patient assistant, making complex care decisions navigable
  • Restructured media spend to eliminate $360K in annual inefficiencies and deliver 2x MRR growth in 90 days
  • Tracked performance via Google Analytics, Search Console, and Clarity to refine strategy continuously
7K → 52K
Organic users in 4 months with DA built from 0 to 26
66%
Revenue growth contribution through content-led strategy
250+
Global media placements across 4+ continents
$360K
Annual spend inefficiencies eliminated
Development Sector Experience
Volunteer & Advocacy Work
Hope Foundation
Social Media Campaign Lead
2020 – 2023 · Non-Profit Fundraising & Community Development · Nairobi, Kenya
Led digital communications and fundraising campaigns for a community non-profit.
30% increase in donor contributions in 6 months through impact storytelling and targeted digital campaigns
Trained volunteers in digital communications, building lasting internal campaign capacity
Developed video, graphic, and written content communicating mission to donors and the public
Polio Vaccine Awareness Initiative
Health Advocacy Communicator
2019 – 2023 · Public Health Advocacy · Nairobi, Kenya
Delivered grassroots health communications working alongside healthcare teams and community leaders, with mothers as the primary audience and decision-makers.
Reached 1,500+ families through community campaigns, in-person sessions, and digital health content
Partnered with healthcare teams on immunisation drives to improve access in underserved communities
Created advocacy materials and facilitated community forums to build trust and increase vaccine uptake
Freelance & Agency Work
Additional Projects
Social Media Management
Create and Connect
January 2024 – Present · Events & Hospitality Sector · Nairobi, Kenya
Managed digital communications and social media for a portfolio of brands including Tents and Beyond and Little Cake Girl. Responsible for content strategy, campaign planning, and performance reporting.
50% follower growth and 40% engagement uplift through audience-specific strategies
33% increase in customer acquisition through virtual campaigns and online events
Maintained brand consistency and audience retention across written and visual content
SEO Content Writing
SafeKen Limited
Freelance · PPE & Safety Equipment Supplier · Nairobi, Kenya
Produced SEO content and product articles for a PPE and workwear supplier serving security, healthcare, and construction sectors across Kenya.
Keyword-targeted blogs across PPE, safety uniforms, fire equipment, and corporate branding
Improved organic discoverability across multiple industry verticals for Nairobi and nationwide buyers
Tools & Platforms
What I Work With
Google Analytics
Google Workspace
Google Search Console
Microsoft Office
Canva
Meta Business Suite
Hootsuite
WordPress
Mailchimp
CRM Platforms
Trello
Video Editing Software
Credentials
Education & Certifications
🎓
Bachelor's Degree – Corporate Communications and Management
Jomo Kenyatta University of Agriculture and Technology · 2019 – 2023
📰
Press Card
Media Council of Kenya
📣
Introduction to Public Relations
Microsoft via Coursera
📱
Social Media Marketing
Digital Opportunity Trust
🧠
Consumer Neuromarketing
Copenhagen Business School via Coursera

Let's build communications that move people.

Whether you need a strategic communications partner, a deputy who can hold programmes together, or a storyteller who understands vulnerable communities. I am ready to bring five years of global-scale experience to your next challenge.

✉️
Email
sandrawahito2@gmail.com
📞
Phone & WhatsApp
+254 793 912 822
💼
LinkedIn
linkedin.com/in/sandra-wahito-4155b7218
📍
Location
Nairobi, Kenya · Available to travel